Love the South Pennines?
Of course you do. Our natural environment is vital to many businesses in the South Pennines. Some rely on it: accommodation providers, cafes, pubs, farm shops, cycling and walking shops, walk leaders, outdoor activity centres and creative businesses who take their inspiration from the uplands. Others directly benefit from the visitors that our landscape attracts, or the residents that it retains. Many people live, visit and spend in the South Pennines because of the dramatic beauty of our moorlands, the millstone grit landscape, the canals and reservoirs and the vibrant market towns with their independent shops and festivals.
This special landscape needs looking after – now and for the future – so rural regeneration company Pennine Prospects is launching ‘Love the South Pennines’, a visitor giving scheme which will enable residents and visitors to contribute to environmental and tourism-related projects in the South Pennines.
What is Visitor Giving? It’s a voluntary payment made by visitors towards the conservation and management of places they visit and value. Visitor-facing businesses of all types are perfectly placed to collect the contributions their customers feel inspired to give and, whatever the type of business, there is a simple form of the Love the South Pennines scheme that can work successfully. For example:
By adding a small voluntary supplement to the cost of a room or entrance ticket
- By sponsoring a local product
- By asking for a small donation towards free events and services
The amounts donated by residents and visitors may be small, but they can add up to quite significant amounts. Similar schemes run in the Cotswolds, the Lake District and the Isle of Arran and raise many thousands of pounds for environmental and conservation projects. A recent report by Natural England revealed that there were 20 million visits made to the South Pennines over the last 3 years. Imagine what we could achieve if every visitor donated a £1……
Where will the money go? Pennine Prospects will use the contributions to the Love the South Pennines fund to support a range of projects delivered by committed organisations who are working hard to protect and enhance our landscape and tourism assets. These might include groups looking after footpaths, woodlands, canals, rivers or built heritage. Businesses who participate in the scheme will be invited to make suggestions about the local projects and organisations they would like to support – all the more reason to be involved!
Be a South Pennines Champion! By working together we can help the South Pennines to remain a special place to live, work and visit. We have recently launched the pilot phase of Love the South Pennines and are inviting members of the South Pennines Tourism Network to get involved and help make a difference. To find out more about the scheme, including how it can benefit your business as well as the environment, please email firstname.lastname@example.org for more information. Go on, be a Champion for the South Pennines….